BRAWNY #STRENGTHHASNOGENDER
CELEBRATED SHEROES BY BRINGING THEIR STORIES TO LIFE THROUGH COMICS
Not all heroes are a “he.”
Brawny believes there’s no shortage of sheroes—only a shortage of their stories. It’s time we shared more.
So for Women’s History Month, we asked people to share their shero stories on social (say that seven times super fast). Badass NBA Coach Becky Hammon’s story was among them.
We transformed some posts into custom comics with more than a dozen talented female comic book artists and animators.
Not a bad way to spend The Koch family’s money.
The comics were shared to IG and FB. And a Shero Stories microsite included UGC posts with folks who used the hashtag, including ones from Lily Singh and Geena Davis.
Featured in multiple publications including Editor’s Pick for AdAge.
Role: Copywriter
Art Director: Silky Szeto
Creative Director: Toby Petersen
Chief Creative Officer: Chuck McBride
BRAWNY MINI-DOCS
USED STORYTELLING TO CHAMPION PEOPLE WHO OVERCAME HARDSHIPS AND BECAME GIANTS
Brawny stands for strength and resilience, so we created mini-docs featuring all kinds of folks like people becoming giants.
As the lead creative on Brawny social, I crafted outlines, interviewed folks and oversaw the edits (and occasionally junior teams too).
We featured people across the autism spectrum, Two Blind Brothers, several food insecurity activists, an under-appreciated teacher, a dedicated mentor and more.
For Autism Awareness Month, we teamed up with people across the autism spectrum who taught others about the subject by sharing their obstacles, strengths, and experiences in “Giants Among Us.” Our team was so passionate about honoring the month and the spectrum that we coordinated self-filmed and self-with-help-filmed videos.
Bradford and Bryan have Stargardt Disease which heavily impairs their vision. Their perceived struggle became their superpower. Their clothing line Two Blind Brothers raises funds to cure blindness.
Gail was once food insecure. Now she runs a food pantry in New Orleans that preserves her clients’ dignity by serving them in a “supermarket style.”
Suzy, a chef in Cincinnati, has had enough of food insecurity. She's working with the restaurant community, grocery stores and others to get food to people in need.
Jasmine, a local hero in Atlanta, created the Goodr app to connect people with a surplus of food and organizations that serve the food insecure.
For Teacher Appreciation Month, we gave one student the opportunity to assume their teacher’s role. They failed spectacularly, proving just how resilient teachers are.
Evan grew up under trying circumstances. Find out how he gives back as a mentor so others don't have to face the same challenges.