ALMOND BREEZE #COFFEESTROLOGY
GOT TIKTOK TO PAY ATTENTION TO 12 ALMOND BREEZE PRODUCTS VIA 12 ZODIAC SIGNS
Almond Breeze wanted to connect with a wider TikTok audience while showcasing its full line of beverages.
Well, if you’re on TikTok, you’re bound to hit astrology content. There are 23B+ views of #astrology and 37B+ views of #zodiac, so we saw customized coffee recipes in their forecast.
First, we drew from our astrological knowledge (and researched further) to pair drinks and write scripts for each sign.
Then, we worked with Coffee Influencer @cc.campbell to perfect recipes. Videos invited people to try their sun, rising and moon drinks (triple the views, baby).
We encouraged more participation with free live birth chart readings (from Astrology Influencer @maylikethemonthh) for lucky Stitchers/Dueters.
#Coffeestrology received 2M views. We gained 700+ new followers in the week we posted (the highest organic engagement rate yet for the brand).
Which #Coffeestrology recipe resonates with you? Lmk. ✨
Role: ACD Copywriter
Jr. Copywriter: Jessica. Nugent
Jr. Art Director: Rachel Findlay
Designer: Sydney Tomer
Creative Director: Jeff O’Keefe
Creative Director: Bert Marissen