Kristi Lira

POINTED OUT HOW ACCEPTED DISCOVER IS...COMPARED TO OTHER THINGS IN YOUR AREA

Discover is accepted 99% of places nationwide. Unfortunately a significant amount of people still believe Discover isn’t accepted most places.

During the briefing someone said the client was tired of having to combat this misconception, especially because it’s their biggest barrier for new customer acquisition.

So I suggested banging the 99% acceptance drum over and over—but in a cheeky, confident and contextual way.

Discover is accepted 99% of places. But a lot of things are not.

To prove just how accepted Discover is, we brought into question what’s not as socially accepted, while tapping into common questionable social behaviors, patterns and faux pas.

We created geotargeted/local OOH for NYC, Chicago, LA and D.C. as well as contextual OOH for public transportation, ride shares, grocery stores, restaurants, bars, clothing stores and more.

Featured in Little Black Book.

Role: ACD Copywriter/Creative Lead
ACD AD/Creative Lead: Gwendolyne Echenagucia
Group Creative Director: Martin Insua
Executive Creative Director: Kirsten Rutherford