DISCOVER X NHL "LEGENDARY SAVES"
CONNECTED WITH NHL FANS BY CREATING A CHARACTER WHO REALLY KNOWS HOW TO SAVE—A GOALIE
Discover is the Official Credit Card of the NHL®, so we proposed creating elevated social to highlight the partnership during the Discover NHL Winter Classic and NHL Playoffs.
We shot all these videos in an 8-hour day with a low budget and minimal on-screen talent.
We also created bite-sized content on the shoot that ran organically.
On TikTok alone we’ve amassed 65.8M views and counting.
Role: ACD Copywriter/Creative Lead
Copywriter: Nebraska White
Art Director: Andrew Bae