DISCOVER X NHL "LEGENDARY SAVES"

CONNECTED WITH NHL FANS BY CREATING A CHARACTER WHO REALLY KNOWS HOW TO SAVE

Discover is the Official Credit Card of the NHL, so we proposed highlighting that partnership in a unique way during the Discover NHL Winter Classic and NHL Playoffs.

We taught folks how to save like a goalie.

We shot these videos in an 8-hour day with a low budget and minimal on-screen talent.

We also captured bite-sized content on the shoot that ran organically.

On TikTok alone we’ve amassed 65.8M views and counting.

Role: ACD Copywriter/Creative Lead
Copywriter: Nebraska White
Art Director: Andrew Bae